Creating Competitive Advantage from Services
- Resource Type
- RTM Publication
- Publish Date
- 04/28/2017
- Authors
- Christiane Rau, Anna Zbiek, Julia M. Jonas
- Topics
- Advanced Services, Process Mapping and Design
- Associated Event
- Publication
A Design Thinking Case Study from the Commodities IndustryService design thinking can provide the tools to help companies design value propositions that meet customer needs and sustain competitive advantage.