Digital Transformation Community Thought Leader Interview – Campbell Soup Company

Resource Type
Audio Presentation/Podcast
Publish Date
Craig Slavtcheff, Francisco Fraga

September 2021

Listen as IRI’s Lee Green and Campbell Soup Company’s Craig Slavtcheff and Francisco Fraga discuss Campbell’s close R&D and IT partnership in their digital transformation efforts.  They cover lessons learned, challenges overcome, and the three keys to the success for the digital transformation of one of the world’s most recognized brands.

Craig Slavtcheff

Craig Slavtcheff was named Executive Vice President – Global Research & Development (R&D) and Chief Innovation Officer in 2020. Craig reports to Mark Clouse, President & Chief Executive Officer. He is a member of the Campbell Leadership Team.

Craig leads Campbell’s R&D function, including strategy, product development for all divisions, as well as Campbell’s regulatory, nutrition, packaging, and culinary teams. He is also responsible for Innovation Capabilities and performance for the company.

Since joining Campbell in 2012, Craig has led numerous transformations of the R&D and Innovation functions to optimize Innovation output and impact to the business. He hardwired agile design methodology, leveraged from the world of digital technology, into the Campbell’s structure, greatly accelerating our time to market. He has implemented AI and machine learning capabilities to feed the insight generation process, ensuring consumer timeliness and relevancy for our innovation pipelines.

Francisco Fraga

As CTIO, Francisco is responsible for the definition and execution of the enterprise wide IT strategy to lead the digitization of Campbell, with the goal of enabling the company to achieve its objectives. In his role, he brings a current knowledge and future vision of leveraging information and technology in business model design, business processes re-engineering, products and services development, and support for competitive advantage.

Prior to joining Campbell, Francisco was Global Chief Technology Officer (CTO) and Chief Information Officer (CIO) Feminine Care for the Procter & Gamble Company. As CTO, Francisco was responsible for P&G’s global IT operations, enterprise architecture, and IT innovation. He led the information technology master plan to support P&G’s objectives, was responsible for setting technology standards for the company, and drove the IT innovation agenda with focus on Internet of Things, Artificial Intelligence and Virtual/Augmented Reality. As CIO for the Feminine Care Global Business Unit, he was responsible for the definition and execution of the digital action plan to enable the category strategy.