Digital Transformation Community Thought Leader Interview: Mark Donavon, Global Director, Digital & AI Solutions Group, Nestle Purina Petcare

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Resource Type: Audio Presentation/Podcast
Publish Date: 02/17/2022
Authors: Lee Green, Mark Donavon

Topics: Digital Innovation, Leading Innovation Organizations
Associated Event: IRI Digital Transformation Thought Leader Interview – Mark Donavon, Global Director, Digital & AI Solutions Group, Nestle Purina Petcare

February 2022

IRI’s Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.