Digital Transformation Community Thought Leader Interview: Mark Donavon, Global Director, Digital & AI Solutions Group, Nestle Purina Petcare

Resource Type
Audio Presentation/Podcast
Publish Date
Lee Green, Mark Donavon

February 2022

IRI’s Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.