Digital Transformation Community Thought Leader Interview: Moises Norena, MiTek

January 2022

IRI’s Lee Green and Moises discuss how having a purpose and focus for innovation plays into digitalization efforts and the ways that digital can improve the user experience in surprising and unexpected ways.

Moisés Norena is a seasoned and recognized growth and innovation leader. He built the strategies, innovation programs, and capabilities for 3 leading blue-chip companies: Whirlpool, Allstate Insurance, and Moen. During his leadership, these companies transformed into the most innovative brands in their industries and transformed their cultures into more agile and innovative organizations. He led many of the flagship projects that created significant incremental growth from product and service innovations launched into the market and that reinvented their corresponding industries. He is currently the head of innovation for MiTek Modular, a Berkshire Hathaway company reinventing the construction industry.  

His work has been recognized by leading publications like Forbes, Businessweek, Harvard Business Review, Chicago Tribune, and Innovation Leader. Moises is a co-founder of Notre Dame’s Innovation Academy and co-creator of the Unifying Innovation Method.  He immortalized his learnings and philosophy in the series “Moises’ 10 Commandment for Conscious Innovation and Growth” published by innovation leader. 

Moises has a BA in architecture, a master’s in computer science from La Salle University in Mexico City, and an MBA from Purdue University. He is happily married to Marilu and is the proud father of 3 young adults. In his spare time he is a painter, a photographer, and a podcaster.