Does your organization use podcasts as a communication tool?
An IRI member organization is interested in benchmarking with other IRI members on the use of podcasts as a communication tool. In this context podcasts are defined as digital media files comprising audio and/or video which can be automatically downloaded from the web to devices such as smartphones. The IRI member organization would like to know if your organization leverages podcasts, the purpose of the podcast, and what metrics are collected to determine value. Results below:
Relevant IRI resources:
- PILOT Project: The Stories We Tell: Understanding How Innovators Solicit, Share, Collect, and Circulate Innovation Stories
- PILOT Project – R&D in the New Normal
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