| The pandemic has created a disruption that will continue long after vaccines end the crisis. After a short period of celebration, people’s post-pandemic behavior is very uncertain. This makes initiating and managing innovation projects difficult. Missing the market through indecision, however, is equally risky. Companies have commissioned foresight projects to provide guidance on post-pandemic market scenarios to ideate new products, services and experiences, and provide milestones to manage innovation projects to land at the right time with the right value proposition. This session will explore background motivation for the foresight projects, the methods used and rationale, as well as impact on the innovation portfolio. Discussion points will include organizational challenges to the projects, unexpected outcomes, and lessons learned applicable to all companies. |