Innovation ROI Best Practices: IRI Project Update
- Resource Type
- Publish Date
- Greg Lemmon, Lydia Carson, Maggie Nichols, Douglas T. Hall, Matthew Dorocak
- Managing Innovation and R&D
- Associated Event
- Innovation ROI Best Practices – PILOT Project Update
Return on innovation investment (R2I or ROI2) measures how effectively a company can achieve profitability from R&D expenditures. Innovation is key to business growth and success, but new ideas also come with risks costs, which must be evaluated against potential gains.