IRI/Untold Content – Unlocking storylines for innovation success

Innovators spend 30% of their workweek storytelling. Yet, most lack training on how to use story frameworks and innovation plotlines to improve the efficiency and effectiveness of this time investment. In this webinar, the Untold Content research team will share how to leverage popular story frameworks with innovation plotlines to create stories that lead to increased buy-in, engagement, and feedback in innovation contexts. Discover story patterns that you can implement in a practical way to help you achieve your innovation objectives. Ask burning questions of our researchers and explore which storylines work best for your unique innovation projects and pitches.