Leveraging Lean Principles in R&D
- Resource Type
- RTM Publication
- Publish Date
- 03/04/2017
- Author
- Norbert Majerus
- Topics
- New Product Development, Continuous Improvement
- Associated Event
- Publication
The experience of The Goodyear Tire & Rubber Company shows how applying to Lean principles to R&D can improve the efficiency and effectiveness of new product development.