PILOT – Transformational Innovation and Corporate Entrepreneurship

Resource Type
Research Project
Authors
Louis Musante, Sean Ammirati, Dan Dennehy, Sue Cohen
Topics
Business Model Innovation, Conducting Business Experiments, Breakthrough Innovation
Associated Event
Research Project

Initiated:  Winter 2020

Expected completion:  Late 2021

Video pitch

Kick off webinar

Latest update

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Value proposition

  • Acceleration of the transformation of corporate entrepreneurship capabilities by identifying best and next practices executives and high-level managers can use to focus and support their organization’s non-incremental innovation initiatives.
  • Validation of a practical working model of corporate entrepreneurship that includes research and development activities, corporate venturing and strategic renewal including business model innovation and business process reengineering.
  • A baseline set of comparative statistics with which companies can compare their current entrepreneurship practices and performance.
  • Creation of language, with companies, to better define corporate entrepreneurship and to make it more measurable and actionable.

Approach

  1. Secondary Research – Identify trends and published corporate entrepreneurship practices and processes. Builds-off ongoing work at Echo and CMU.
  2. Primary Quantitative Research – Survey instrument design and testing builds-off existing work at Echo. Data collection via online and telephone survey. Data processing, data visualization, data analysis and report preparation.
  3. Primary Qualitative Research – Virtual meetings to share findings with interested parties for feedback on statistics generated, working model of corporate entrepreneurship and the initial language construct.

Timeline

2020
Q-1 Kick-off & Survey Design
Q-2 CE Survey # 1 Testing & Refinement
Q-2 Project Update May @ IRI Annual Meeting
Q-2 Data Collection & Data QC
Q-3 Summer Workshop Corporate Entrepreneurship IRI-Echo-CMU
Q-3 Data Collection Continues & Data QC
Q-4 Data Analysis & Report Publication
Q-4 December X Second Annual Corporate Entrepreneurship Forum IRI-Echo-CMU

2021
Q-1 RTM Article Submission
Q-1 Knowledge Transfer – Individual Company Presentations & Webinars
Q-2 Presentation @ IRI Annual Meeting
Q-3 Summer Workshop Corporate Entrepreneurship IRI-Echo-CMU
Q-3 CE Survey # 2 Refinement & Testing
Q-3 Data Collection & Data QC
Q-4 Data Analysis & Report Publication
Q-4 December X Third Annual Corporate Entrepreneurship Forum CMU-Echo-IRI

Anticipated Deliverables

  • Summary of the global trends in corporate entrepreneurship
  • A ranked list of challenges and opportunities for corporate entrepreneurship
  • A validated set of best and next practices that reflect evidence -based research but are nascent in practice, such as R&D social network analysis, corporate entrepreneurship process modeling, and language crafting to enable business model innovation
  • Version 1.0 of a corporate entrepreneurship language lexicon and construct

Knowledge Transfer: Echo Strategies plans to share study findings using an integrated communication strategy including an RTM article, presentations at IRI Annual Conferences and other IRI meetings as well as webinars and a podcast series on corporate entrepreneurship.

Project leads 

Louis Musante – Founder – Echo Strategies
Sean Ammirati – Director – Carnegie Mellon University, Corporate Startup Lab
Dan Dennehy – Manager – Echo Strategies Corporate Entrepreneurship Practioners Group
Sue Cohen – Professor – University of Pittsburgh Katz Graduate School of Business; Echo’s Corporate R&D CTO Advisory Network

Past presentations

Fall Networks 2020 session