Research Archive – Sustainability Driven Innovation
2013 – 2015
The Path to Sustainability-Driven Innovation (RTM article)
This ROR sought to explore how sustainability can be used as a source of innovation success and business growth by IRI members:
- Carving out new product spaces
- Creating new superior products or processes
- Successfully entering — even creating — new markets
The ROR group sought to determine specific actions that IRI member firms can take to improve effectiveness in leveraging sustainability for innovation success; it also looked to identify typical barriers and how to overcome them. Many companies are grappling with the challenge of how to address sustainability; this aids organizations in identifying how to make sustainability a real and valuable contributor to business success.
Sam Kogan, Gen3 Partners
Tawnya Rabuck, Armstrong World Industries, Inc.
Sue Burek, Newell Rubbermaid (Mentor)
Beth Sauerhaft, PepsiCo
Subject Matter Experts
Larry Schwartz, Intellectual Assets
Phil Metz, SingingDog