Research – Virtual Experimentation & Simulation

Resource Type
Research Project
AJ Rao, Anita Friis Sommer, Steve Moskowitz, Chris Koh
Digital Innovation, Process Automation, Trends
Associated Event
Research Project

Early 2015 – October 2016


Leveraging Virtual Experimentation and Simulation to Improve R&D Performance – RTM Article

Leveraging Virtual Experimentation and Simulation in R&D – RTM Research Note

Digitalization and R&D: Virtual Experimentation & Simulation Report-Out, 2016 Member Summit

Research Approach

  • What principles should an R&D organization use to determine when to leverage VE&S, especially from a confidence and value perspective?
    • From the individual scientist/engineer’s or a project’s perspective (short term, tactical)
    • From the management’s perspective (long term, strategic)
  • What are the best practices and pitfalls in leveraging VE&S for companies? Two types of companies should be targeted:
    • Companies that use VE&S because they have to (such as pharmaceuticals and aeronautics, because the value is obvious, and presumably everyone in their industry leverages VE&S, else they lose competitiveness)
    • Companies that leverage VE&S, but they don’t have to (presumably they are the minority in their industry, but somehow found value in doing so)
  • What new business capability and/or opportunity could be created in the next 5-10 years when VE&S is combined with other technological advancement?


AJ Rao, USG Corporation
Anita Friis Sommer, The LEGO Group
Steve Moskowitz, Entegris