Staying at the bleeding edge of digital innovation – Digitalization Thought Leader Interview with Brian Standen, Global Head of Digital Innovation at BASF

Resource Type
Audio Presentation/Podcast
Publish Date
Brian Standen, Lee Green
Tools and Techniques, Digital Innovation
Associated Event
Staying at the bleeding edge of digital innovation

September 2023

Learn how BASF stays at the forefront of digital innovation. Brian Standen gave highlights of their process, from identifying potential trends to placing bets on which technologies will have the most impact to incubating then rolling those technologies out more widely in the organization. He shared techniques for managing a portfolio of new technologies (Spoiler: Don’t be afraid to be bold.) and ways to get buy in from relevant parts of the organization.

Brian Standen is the Global Head of Digital Innovation at BASF, his role is to grow the company’s digital capabilities through advanced, cutting-edge digital technologies in combination with BASF’s unique expertise and know-how. His focus is on using an intrapreneurial approach to shape the future with digital technology and to drive the continuous advancement of science and products. Brian received his Bachelor of Arts degree in Anthropology and English from the University of Colorado at Boulder and his Master of Business Administration from University of North Carolina Chapel Hill Kenan-Flagler School of Business.