Sustainable Innovation: Sustainable Packaging at Nestlé Purina

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This case study focuses on the ways in which Nestlé Purina has taken an innovative approach to linking their packaging to the circular economy encouraged by UN SDG #12 regarding responsible consumption and production. By developing packaging that is recycle ready, without compromising its ability to keep pet food preserved to minimize food waste, Purina is working to reduce the use of virgin plastic, redirecting plastic out of the waste stream, and providing a reusable material for new packaging. In so doing, they are encouraging other corporations to follow suit, initiating the infrastructure to recycle these materials, and educating the consumer on how to make their plastic use more sustainable.

Key take-aways: 

• Sustainable innovation must ensure the feasibility, viability and desirability of the solution for the customers and sustainability for the planet.
• Sustainable innovation must be a holistic business model innovation.
• For impact at scale, an integrated sustainability perspective is built on the purpose of the business in service of its customers and the planet.
• Sustainable innovation is a systemic endeavor.