Business Models Outside the Core: Lessons Learned from Success and Failure
- Resource Type
- RTM Publication
- Publish Date
- 03/01/2015
- Authors
- Heidi M. Bertels, Peter A. Koen, Ian Elsum
- Topics
- Business Model Innovation, Disruptive Innovation
- Associated Event
- Publication
Leaders at incumbent firms increasingly recognize that in order to sustain growth and protect their companies from disruption, they must innovate “outside the core”—beyond the familiar markets and competencies on which the company has built its existing business.